Originally published May 1, 2007.
It’s a first in business school world – which means this is really innovative or really dumb, and I’m sure an audience poll will reveal a widely polarized opinion. Nonetheless, students at Darden are producing homemade marketing videos on YouTube promoting the school from our own perspective. I’d really like to see these merged with the “Learning Team Linebacker” skit (that’s right, Terry Tate style) from Follies.
For some background, our school has a student-run Darden Capital Management which puts select students in charge of a multi-million dollar investment account (which returned 13.7% last year, outperforming benchmark peers in each of its four fund types). In a similar effort to provide marketing-focused students with rewarding experiences, Darden Marketing Management launched the project to give students experience with a real marketing project with measurable impact.
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